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Palmer Beldy (B.A. ’22) is this week’s featured alum in our new Alumni Spotlight series for the This Week at Meadows e-newsletter. Each week, a different Meadows alum will be highlighted for their accomplishments post-graduation.

After finding her voice and building a foundation in creative strategy in Meadows’ advertising and CCPA programs, alum Palmer Beldy now spearheads creative work for the National Geographic Society. She was recently brought on board as their Creative Content Specialist to support copy and creative direction for National Geographic’s highly anticipated Museum of Exploration, opening in 2026 in Washington, D.C.

As they work towards the museum’s 2026 opening, Beldy’s creative touch extends across projects, experiential programs, and paid media, where she collaborates with designers, strategists, and agencies to ensure every message reflects the values that define National Geographic as an institution.

“I write copy for campaigns, external communications, and content across multiple channels, but I am also collaborating with the team on the overall direction and strategy of that work,” Beldy explains. “This is a fun step-up because I am driving the creative of the brand a lot more and able to bring my perspective as a writer to the team.”

Before joining the organization, Beldy honed her skills in roles that bridged storytelling and social impact. She worked on PSAs as a student, supported Restorative Farms in Dallas, and later worked with Teach For America teaching second-grade math and science. Each experience enhanced her passion for driving positive change in the community, and she now does that by supporting National Geographic’s overall mission.

Beldy poses with advertising professors Mark Allen (left) and Willie Baronet (right).

Beldy’s career path is deeply rooted in her experiences at Meadows, where she found mentorship and personal connections in both of her programs. She believes that as a creative, work and life experience are interwoven, so finding that sense of community and collaboration has continued to positively shape Beldy’s professional journey.

“I was as invested in the Meadows programs as they were in me,” she says. “It really helped me find my voice as a creative and align my skillset to my passion to write in the public sector. When you lean into collaboration and trust the process, it helps you find the core human truth that comes through in your campaigns.”

Through hands-on programs like Hilltop on the Hill and the National Student Advertising Competition (NSAC), Beldy discovered the blend of creativity and purpose that still guides her today. She learned how to align her writing skills with a broader goal of connecting people through storytelling.

“I am so grateful to my Meadows family — and the word family is intentional,” she says. “My professors and mentors have been key players in both my professional and personal growth.”

Beldy remains closely connected to fellow alumni, mentors, and peers, and many of her professional opportunities have emerged from those shared Meadows connections, reinforcing the belief that creative careers are built as much on relationships as on craft. Whether she’s developing campaigns for a global organization or tackling new creative terrain, Beldy carries with her the ability to approach every challenge with an open mind and creative point of view.

Learn more about the Division of Advertising here and the Division of CCPA here.