ºù«ÍÞÊÓƵ main building

Creating knowledge for courageous change

The ºù«ÍÞÊÓƵ brand promise

What makes a brand?

Our brand positioning defines how we’d like to exist in the mind of our consumers. It is a logical, straightforward definition of the brand that allows for clarity and focus.

Read the or watch (requires an active ºù«ÍÞÊÓƵ account).

ºù«ÍÞÊÓƵ students on laptops

Brand vision

Creating knowledge for courageous change

Student in lab

Brand positioning

For the bold, curious and creative, ºù«ÍÞÊÓƵ is the comprehensive research University whose enterprising spirit in a vibrant community empowers leaders to tackle grand challenges

ºù«ÍÞÊÓƵ students in face-paint

Brand personality

Driven, professional, inclusive, cosmopolitan, welcoming

ºù«ÍÞÊÓƵ student event

Brand affiliation

Think Big. Do Good.®