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A new book about creativity and advertising by ºù«ÍÞÊÓƵ Professor W. Glenn Griffin and University of Oregon Professor Deborah Morrison offers some insights into some of the most imaginative minds of our time - creative directors, art directors and advertising copywriters.

takes an inside look at the processes that led to the phrases, images, jingles and videos that continue toÌýstick in our minds decades after their time has passed.

Griffin was a guest on KERA's on September 22, 2010, talking about the book, advertising and the preparation and spark of the creative process. Ìý(³¾±è3)

teaches courses in creativity and portfolio development and leads the Method Creative program at ºù«ÍÞÊÓƵ's Temerlin Advertising Institute. His research has appeared in the Journal of Advertising, the Journal of Advertising Education and Journalism and Mass Communication Educator, among other publications. He is a frequent speaker at professional and academic conferences on the topics of creativity, advertising education and social responsibility.

teaches conceptual thinking and brand development and is the Chambers Distinguished Professor of Advertising at the University of Oregon in Eugene. She was one of the original architects of the world-renowned Texas Creative program at the University of Texas at Austin and is a board member of The One Club for Art & Copy in New York. She regularly judges awards shows and consults with agencies and other organizations about creative capacity and ideation.

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